Ikea Sleep Report (2025) findings

Summary

Ikea released its "Sleep Uncovered" 2025 sleep report in Malmö, Sweeden, on February 10th, 2025. (1)

It analyzed the inputs of over 55,000 people in 57 countries surveying sleep quality, factors that modify it, and the activities that people engage in, in the bedroom, and their sleep rituals.

The 2025 Ikea Sleep Report

The Swedish company Ikea released the report of its largest survey yet, on sleeping habits.

Sleep Quality

It found that most people only sleep for 6 hours and 20 minutes, way below their goal of 8 hours.

China leads in sleep time with over 7 hours per night and a quality score of 76, while Sweden, Ireland, the US with 57, and Norway (56) are at the other tip of the scale.

8% of those polled suffer from insomnia, 28% rate their sleep quality as poor, 19% wake up twice a night, and 18% feel tired nearly every day.

Ikea devised a Sleep Score to measure its quality; it has five variables: comfort, stress, well-being, vices, and schedule. Each is worth 20 points.

Your score can increase if you improve comfort, lower stress (tips below), improve your well-being and lead a healthy life.

Sleep loss is blamed by 40% of people on anxiety, stress, and overthinking.
Those with a sleep quality index below the global average of 63 points out of 100 are: people with financial insecurity (54), people with disabilities (56), the LGBTQ+ community (57), women with young children (59), renters (60), and women (60).
While high-income earners scored above the average with 67 vs 63.

Those who are satisfied with their work-life balance satisfaction scored 67 vs 52 for those unsatisfied.

People with lower incomes have nightmares more frequently than high-income people (17% vs 12%).

70% of those surveyed consider sleep as one of the greatest joys of life, this is especially true among night-shift workers, students, and parents.

On average, 72% of the people use the phone in the bedroom, 24% use a laptop or tablet (it grows to 40% in the 18-24 age range). 39% watch TV in the bedroom. Screen time is a cause of poor sleep.

The most common habits before bedtime are brushing teeth (28%), washing up (21%), taking a drink of water (18%) and watching TV (16%).

Napping

People take short naps, on average 33 minutes long. Those who work from home tend to nap more often (69% of them take a nap), while those who don't work from home only nap 60% of the time. We nap more as we age, and parents of young children are the most likely to nap (68%), surely due to nighttime sleep disruption.

Sleeping alone or with a partner

Against expectations, sleeping with a partner has a higher score (65) than sleeping alone (61).

The sleeping position favored by those who sleep in pairs is no pattern (44%), followed by back-to-back (29%), cuddling (29%), and face-to-face with 12%, which, by the way, has the highest sleep score of 70!

Those sleeping alone prefer sleeping on their side with their legs tucked (39%), on their side, legs stretched (29%), on their back (18%), and on their belly (13%).

What do people use to help them sleep?

Ikea's report gives the top ten sleeping aids as follows:

24%, Airconditioner of fan
21%, blackout curtains
19%, medication
11%, dietary supplements or a soothing drink
17%, music, audiobook, or a podcast
10%, aromatherapy
14%, sleep mask
13%, a specialty mattress or pillow
 7%, a book
 7%, Bedding with cooling or heating features

Ten Tips for Better Sleep

Ikea also provides 10 tips for better quality sleep.

1. Have a routine. Go to sleep and wake up at the same time every day, even on weekends.
2. Get plenty of daylight, sunlight helps regulate your body's biological clock.
3. Your bedroom should be a comfortable place, free of clutter, cozy, with dim light, and adequate bedding.
4. Unwind, relax, meditate, or do breathing exercises before going to bed.
5. Adopt rituals to tell your brain that it's time to sleep, like a hot bath.
6. No screens! Instead, try audiobooks or podcasts.
7. Healthy diet, low on stimulating caffeine or alcohol.
8. Engage in physical activity during the day, it helps you sleep better.
9. Don't push it, let sleep come naturally, and focus on relaxing not on sleep.
10. Try to get consistent rest rather than perfect nights.

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